Cookie Policy
Policy / Information about cookies
Art. 1 General Information
To
ensure that you receive the most relevant information and the best
services when you visit the WEBSITE, certain information and data will
be collected through the use of so-called "cookies." This helps us (and
other authorized third parties) to provide you with a personalized
experience when you visit our website. This helps us (and other
authorized third parties) to provide you with a personalized experience
when you visit our website. It also allows us to improve our services
and ensure that you can easily find what you are looking for. We want
you to understand how we use these technologies, so this cookie policy
explains the types of technologies we use, what they do, and your
choices regarding their use.
Art. 2 What are cookies?
Cookies
are small text files that temporarily store information about a user's
actions, preferences, or other activity when visiting a website. They
are stored on the user's computer or mobile device for a certain period
of time, depending on their type.
Cookies
help make the website more user-friendly, as they save users from
having to enter their preferences every time they visit the site or move
from one page to another. Cookies allow the website to function
smoothly, monitor irregularities, and identify opportunities to optimize
the ways in which it provides information and communicates with users.
There are two types of cookies: persistent and temporary or "session" cookies.
Persistent cookies are stored as a file on your computer or mobile device for a long period of time.
Session
cookies are temporarily placed on your computer when you visit our
website, but disappear when you close the page, meaning they are not
permanently stored on your device.
Art. 3 We and our service providers may use the following types of cookies:
Art. 3.1 Essential cookies
These cookies are strictly necessary for our website to function. We use these cookies, for example:
to establish the authenticity and identity of our users when they use our website so that we can provide our services;
to enable us to comply with our Terms and Conditions and maintain the security of our services.
Art. 3.2 Performance and functionality cookies
These
cookies are not strictly necessary, but they allow us to personalize
your online experience on our website. We use these cookies, for
example:
to
remember your preferences so that you do not have to re-enter
information you have already provided (e.g., when you enter your login
details to access our services or when you use a contact form);
to
collect information about how our users use our services so that we can
improve our website and our services and conduct market research (e.g.,
information about popular pages, viewing habits, number of clicks,
number of shares, likes for a given page, last visited pages, etc.).
Art. 3.3 Advertising cookies
We use these cookies, for example:
to
obtain information about how you use our website, such as the pages you
visit or how you respond to advertisements, in order to provide you
with advertisements that are tailored to you;
to determine which parts of our website are most popular;
to monitor the use of our services and our website (frequency and time);
to monitor the success of a particular product;
to determine how often you and other users visit our website;
to conduct surveys so that your interaction with our website and us can be improved.
These
cookies are often used to deliver advertisements that are tailored to
you, both on our website and elsewhere. These types of advertisements
are known as "interest-based advertising." Many of these types of
cookies belong to our service providers.
Art. 3.4 Session cookies
We may also use session cookies, for example:
to allow you to move between the different pages of our website. This practice is known as "single sign-on";
to recognize you when you return to our site to use our services;
Art. 3.5 Third-party cookies
We
also use some third-party cookies as part of our services. These
cookies are managed by the respective websites and are not controlled by
us. Below is a list of some of the third-party cookies we use, some of
which can be disabled using your browser's general settings. For others,
you will need to visit the relevant websites and follow the
instructions provided.
Art. 4 Google Analytics
Our
website uses Google Analytics, a web analytics service provided by
Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
("Google"). The information collected by cookies about your use of our
website is usually transmitted to a Google server in the USA and stored
there.
Our website uses
Google Analytics with the "anonymize IP" extension. This means that
within member states of the European Union or in other countries that
are parties to the Agreement on the European Economic Area, your IP
address collected by Google Analytics cookies will be truncated by
Google before being transmitted to the USA. Only in exceptional cases
will the full IP address be transmitted to a Google server in the United
States and truncated there. On behalf of the Company, Google uses this
information to evaluate your use of the website, to compile reports on
website activity, and to provide the website operator with additional
services related to website and Internet use. The IP address transmitted
by your browser in the context of Google Analytics will not be merged
with other Google data.
You
can prevent cookies from being stored by selecting the appropriate
settings in your browser software; please note that in this case you may
not be able to use all the features offered by our website. You can
prevent the collection and processing of data obtained through cookies
and relating to your use of the website (including your IP address) by
downloading and installing a browser plug-in from the following link:
https://tools.google.com/dlpage/gaoptout?hl=en.
Detailed information on the terms of use and data protection can be found at
https://www.google.com/analytics/terms/bg.html
or at
https://support.google.com/analytics/answer/6004245?hl=bg.
The legal basis for the processing of personal data when using cookies is Article 6(1)(1)(e) of the GDPR.
Use of Google Inc.'s remarketing or "Similar Audiences" feature
We
use Google's remarketing or "Similar Audiences" feature on our website.
This feature allows us to show you targeted advertising tailored to
your interests when you visit other websites in Google's display and/or
search network. Google uses so-called cookies to analyze website usage,
which forms the basis for creating interest-based advertising. For this
purpose, Google stores a small file with a sequence of numbers in the
browsers of website visitors. This number is used to record visits to
the website and anonymous data about website usage. This does not store
any personal data about website visitors. If you then visit another
website in the Google Display Network, you will be shown targeted
advertising messages that are likely to take into account the product
and information categories you have previously visited. Further
information about Google remarketing and Google's privacy policy can be
found at: https://policies.google.com/technologies/ads.
You
can permanently disable the use of cookies by Google by following the
link below and downloading and installing the plug-in provided there:
https://support.google.com/ads/answer/7395996. Alternatively, you can
disable the use of cookies from third-party providers by opening the
Network Advertising Initiative's opt-out page at
http://optout.networkadvertising.org/?c=1#!/ and applying the additional
opt-out information provided there.
The legal basis for the processing of personal data when using cookies is Article 6(1)(1)(e) of the GDPR.
Art. 5 Social networks and social plugins
We
offer comprehensive personal assistance via our social media pages. If
you send us an inquiry via one of these social networks, we will forward
it to the relevant department. The data is used only to respond to your
inquiry and is not forwarded to third parties. The legal basis for the
processing of personal data within the scope of processing your inquiry
is Art. 6 para. 1 lit. f) GDPR. In order to contact us via social
networks, you must be registered with them. For this purpose, the
companies behind each of them process personal data as necessary. We
have no influence on the type, scope, and processing of this data.
Our
website uses social plugins (plugins) from the social network Facebook.
The administrator of personal data for EU citizens is Facebook Ireland
Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, and
the processor is Facebook Inc., 1601 S. California Ave, Palo Alto, CA
94304, USA ("Facebook"). Information about Facebook plugins and what
they look like can be found here:
https://developers.facebook.com/docs/plugins.
When
you connect to a page on our website that contains such a plugin, your
browser will establish a direct connection to Facebook's servers. The
plugins transmit their content from Facebook directly to your browser
and integrate it into the web page. Through this integration, Facebook
receives information that your browser has accessed the corresponding
page of our website, even if you do not have a Facebook account or are
not currently logged into Facebook. This information (including your IP
address) is transmitted from your browser directly to a Facebook server
in the US and stored there. If you are logged into Facebook, Facebook
can link your visit to our website directly to your Facebook profile.
When you interact with plugins, for example by writing a comment, this
information is also transmitted directly to a Facebook server and stored
there. In addition, the information is published on your Facebook
profile and displayed to your Facebook friends. Please note that as the
provider of the website, we do not receive any information about the
content of the data transmitted or its use by Facebook. Information
about the purpose and scope of this data collection, the further
processing and use of this data by Facebook, as well as your rights and
settings options for protecting your privacy can be found in Facebook's
privacy policy: https://www.facebook.com/policy.php.
If
you do not want Facebook to link the data collected via our website
directly to your Facebook profile, you must log out of Facebook before
visiting our website.
Insofar as the above-mentioned data is personal data, the legal basis for its processing is Article 6(1)(1)(e) of the GDPR.
Art. 6 How to delete cookies?
You
can choose whether to accept cookies or not. If you want to know when
your computer receives a cookie, you can set your browser to notify you.
This allows you to accept or reject a cookie. Your computer can be set
to reject all cookies. If you want to know how to do this, visit
https://www.aboutcookies.org/. Please note that changes to your browser
that disable the cookie function will prevent parts of our website from
functioning properly.